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A Day in the Life at Offbeat Creative: Grant Smucker, Director of Photography
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jan 143 min read


How Pop Culture Trends Influence Modern Commercial Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jan 123 min read


The Evolution of Commercial Storytelling
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jan 72 min read


The Rise of Hybrid Crews: How Smaller Teams Are Producing Bigger Results
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jan 62 min read


Offbeat Creative 2025 Recap: A Year of Storytelling and Standout Work
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Dec 23, 20253 min read


Offbeat Creative Is Now an Official NMSDC-Certified Minority Business Enterprise (MBE)!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Nov 25, 20252 min read


BTS: The Role of a Video Editor in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Nov 11, 20252 min read


The Importance of Makeup Artists on Set
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Nov 4, 20252 min read


The Secrets to Getting More Video Clients
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Oct 30, 20252 min read


Lighting the Vision: The Unsung Art of the Gaffer
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Oct 30, 20252 min read


The Unsung Heroes of Film Sets: Why Production Assistants Matter
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Oct 9, 20252 min read


The Tasks of an Assistant Director
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 30, 20252 min read


All Things Set Dressing
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 29, 20252 min read


Freelancers & The Film Industry
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 29, 20252 min read


The Power of Music in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 24, 20252 min read


The Art of Production Design in Video
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 17, 20252 min read


A Video Director’s Handbook
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 18, 20252 min read


5 Essential Tips for Video Directors
This blog offers five essential tips for video directors to transform creative vision into impactful storytelling, with insights from Offbeat Creative’s hands-on experience in commercial, corporate, and branded content production.

Alyssa G. Mullings
Jul 22, 20252 min read


Affordable High-Quality Video Gear: A Creator’s Guide
You don’t need a massive budget to create beautiful, professional-looking video content. At Offbeat Creative , our Jersey City-based...

Alyssa G. Mullings
Jul 22, 20252 min read


Beginner’s Guide to the Video Production Industry!
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer,...

Alyssa G. Mullings
Jul 18, 20253 min read
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