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Offbeat Creative 2025 Recap: A Year of Storytelling and Standout Work


As 2025 comes to a close, we’re taking a moment to reflect on what has been one of our most exciting and profitable years yet! From nationwide commercial productions to intimate brand storytelling and large-scale event coverage, this year pushed us creatively, logistically, and collaboratively, in all the best ways.


At Offbeat Creative, a Jersey City–based video production company, we’re proud of the work we’ve created and even more proud of the partnerships that made it possible. Here’s a look back at some of the standout projects that defined our year.



1. Building Brands Through Commercial Storytelling


In 2025, we partnered closely with Rightway Healthcare to create five distinct video packages, each designed to spotlight different aspects of their brand and PBM offering. These were commercial-style videos crafted with both polish and clarity in mind, built to live across multiple platforms, including social media. Each package focused on navigating healthcare concepts in an accessible and visually appealing way. The content was a cohesive and balanced trust, professionalism, and human connection.


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“The best stories aren’t just told, they’re built through collaboration, creativity, and trust.”

2. Event Coverage and a Holiday Tradition


Our ongoing partnership with MC2 continued to grow this year as we filmed and produced recap videos for several major industry events. These included Disney Upfront 2025, CES, G2E, and Vision East, capturing everything from large-scale installations to key moments on the show floor.

We also produced MC2’s annual Holiday Video, a project that’s become a tradition for both teams. Featuring MC2 staff front and center, the holiday video blended personality, humor, and heart, showcasing the culture behind the company.


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3. Corporate Stories with a Human Focus


For JP Morgan, we created Day in the Life videos centered on financial advisors across different branches nationwide. These pieces highlighted not just what advisors do, but who they are, bringing authenticity and relatability to corporate storytelling. We also had the opportunity to work with Warburg Pincus on their 60-year anniversary video, a milestone project that celebrated legacy and leadership. The content was delivered in multiple formats, including LinkedIn cut-downs and roundtable-style videos, allowing the story to live across platforms and audiences.


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4. Nationwide Events


This year, we joined Inkling on the Intuit AI Tour, providing both video and photography coverage for events held across the country. Our team captured dynamic moments on-site and delivered edited stringouts alongside high-quality photo assets. These events required speed, consistency, and adaptability, qualities we pride ourselves on at Offbeat Creative.


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5. Fashion, Lifestyle, and Consumer Brands


2025 also brought exciting creative work in the fashion and lifestyle space. With Bernardo Outerwear, we shot and edited social content both around NYC and in their studio, creating elevated, modern, and platform-ready videos. We continued our work with Sazerac, filming nationwide commercials for Wheatley Vodka and Buffalo Trace, producing content designed to scale across markets while maintaining brand authenticity. For CANON, we handled both product photography for their PIXMA printers and the production of nationwide commercial spots, blending technical precision with clean, compelling visuals. For Nespresso, we filmed and edited content highlighting their partnership with Café Joyeux, as well as coverage of their Grand Central Station Terminal pop up and additional brand events, projects that combined storytelling, purpose, and experiential design.


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6. Looking Ahead


2025 was a year defined by growth, trust, and creative momentum. From healthcare and finance to fashion, tech, and spirits, our work spanned industries while staying rooted in one core mission: telling meaningful stories through strong visuals and thoughtful collaboration.

As we head into the next chapter, we’re grateful for every client, crew member, and partner who helped make this year what it was. If 2025 taught us anything, it’s that the best work happens when creativity and collaboration go hand in hand, and we can’t wait to keep building from here!




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