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The Unsung Heroes of Film Sets: Why Production Assistants Matter
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Oct 92 min read
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The Tasks of an Assistant Director
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 302 min read
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All Things Set Dressing
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 292 min read
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Freelancers & The Film Industry
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 292 min read
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The Power of Music in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 242 min read
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The Importance of Pre-Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 222 min read
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The Art of Production Design in Video
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 172 min read
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Lighting in Video Production: Crafting Mood & Narrative
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 151 min read
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BTS: The Role of a Cinematographer in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 282 min read
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BTS: What Really Happens On A Video Shoot!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 252 min read
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What They Don’t Teach You In Film School…
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jul 233 min read
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Rental business: the good, the bad, the ugly!
This blog explores the pros and cons of running a video production rental business, covering profitability, challenges, and long-term investment, through the lens of Offbeat Creative’s industry insights and practical experience.

Alyssa G. Mullings
Jul 233 min read
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5 Essential Tips for Video Directors
This blog offers five essential tips for video directors to transform creative vision into impactful storytelling, with insights from Offbeat Creative’s hands-on experience in commercial, corporate, and branded content production.

Alyssa G. Mullings
Jul 222 min read
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Commercial vs. Video Shoot: Key Differences & Similarities in Preparation and Execution
This blog breaks down the key differences between commercial and general video shoots, highlighting how purpose, scale, and creative direction shape production, based on Offbeat Creative’s experience across branded, corporate, and social video content.

Alyssa G. Mullings
Jul 222 min read
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Affordable High-Quality Video Gear: A Creator’s Guide
You don’t need a massive budget to create beautiful, professional-looking video content. At Offbeat Creative , our Jersey City-based...

Alyssa G. Mullings
Jul 222 min read
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The Ins & Outs of Starting a Production Company
Starting a video production company is an exciting and sometimes overwhelming venture. From establishing your brand to building a solid...

Alyssa G. Mullings
Jul 183 min read
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Beginner’s Guide to the Video Production Industry!
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer,...

Alyssa G. Mullings
Jul 183 min read
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How to Plan a Video Shoot!
Planning a video shoot takes more than just choosing a day and arriving with a camera. Whether you’re producing a commercial, a corporate...

Alyssa G. Mullings
Jul 162 min read
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A Video Producer's Handbook
Being a video producer involves much more than simply managing logistics, it’s about bringing a vision to life, solving problems on the...

Alyssa G. Mullings
Jul 162 min read
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