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The Evolution of Commercial Storytelling
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jan 72 min read


Offbeat Creative 2025 Recap: A Year of Storytelling and Standout Work
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Dec 23, 20253 min read


Offbeat Creative Is Now an Official NMSDC-Certified Minority Business Enterprise (MBE)!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Nov 25, 20252 min read


BTS: What Really Happens On A Video Shoot!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20252 min read


Commercial vs. Video Shoot: Key Differences & Similarities in Preparation and Execution
This blog breaks down the key differences between commercial and general video shoots, highlighting how purpose, scale, and creative direction shape production, based on Offbeat Creative’s experience across branded, corporate, and social video content.

Alyssa G. Mullings
Jul 22, 20252 min read


Top Five Tips to Create a Successful Commercial
Creating a successful commercial is all about telling the right story, connecting with your audience, and leaving a lasting impression....

Alyssa G. Mullings
Jul 8, 20252 min read
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