Beginner’s Guide to the Video Production Industry!
- Alyssa G. Mullings
- Jul 18
- 3 min read
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer, cinematographer, editor, or creative director, the key is learning how to navigate fast-paced sets, communicate clearly, and stay curious. At Offbeat Creative, a full-service video production company based in Jersey City, New Jersey, we’ve worked with talent at all levels, and we know what it takes to grow in this industry. If you're just getting started, here are a few tips to help you build confidence, gain experience, and thrive in your production journey.
1. Learn Every Role
In production, knowledge is power and versatility is invaluable. Even if you dream of being a director or DP, understanding the roles of grip, PA, sound operator, or art director will make you a more effective collaborator. Start by observing how each department works together and asking questions on set. At Offbeat Creative, we often encourage early-career talent to shadow different team members during commercial shoots or event recaps to build a broader skillset.
“The best creatives are the ones who understand the full picture, not just their part in it.”
2. Master the Art of Communication
Production is built on teamwork, and nothing slows down a shoot like the lack of communication. As a beginner, practice listening, being direct, and staying professional even when the pressure’s on. Know who to report to and when to speak up. Whether it’s a corporate video shoot or a fast-paced social campaign, strong communication on set builds trust, speeds up the workflow, and prevents costly mistakes.
3. Be Early, Be Prepared, Be Proactive!
Showing up early and being ready to work goes a long way in this industry. Bring essentials relevant to your role. Ask what else needs to be done during downtime, and take initiative where you can. Producers and department heads remember the people who are helpful, prepared, and eager to learn. Those are the people who get called back.
4. Build Your Network the Right Way
The production world is tight-knit, and word-of-mouth is powerful. Start building relationships by working on smaller sets, local productions, or internships with reputable companies. We often bring in local talent and freelancers from Jersey City and the NYC area at Offbeat Creative. These people have shown a genuine passion for the craft and a strong work ethic. Be respectful, follow up with a thank-you, and keep in touch. You never know who will recommend you for the next gig.
5. Always Keep Creating
Experience is the best teacher. Take on side projects, make your own short videos, or experiment with editing, animation, or motion graphics. Today’s production industry values multi-skilled creatives who can do more than just one thing. Our team at Offbeat Creative constantly pushes creative boundaries across formats whether it’s a branded campaign, a product launch video, or animated explainer content. Don’t wait for someone to give you permission to create, just start!
The production industry is challenging, fast-moving, and incredibly rewarding. If you're just starting out, focus on learning, listening, and showing up consistently. With the right attitude and a willingness to grow, you'll find your place in this creative world. At Offbeat Creative, we’re always looking for passionate collaborators and fresh talent. Based in Jersey City, NJ, we specialize in commercial video production, corporate content, social media videos, event recaps, and animation, and we’re proud to support the next generation of production pros.
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