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The Power of Music in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 242 min read
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The Importance of Pre-Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 222 min read
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The Art of Production Design in Video
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 172 min read
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Lighting in Video Production: Crafting Mood & Narrative
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 151 min read
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Mastering Post-Production: The Final Step
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 22 min read
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BTS: The Role of a Cinematographer in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 282 min read
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Why Location Matters in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 261 min read
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The Power of Storyboarding
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 251 min read
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Why Storytelling is the Secret Weapon in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 252 min read
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BTS: What Really Happens On A Video Shoot!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 252 min read
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The Future of Video Production: Trends to Watch in 2025
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 202 min read
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A Video Director’s Handbook
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 182 min read
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What They Don’t Teach You In Film School…
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jul 233 min read
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Commercial vs. Video Shoot: Key Differences & Similarities in Preparation and Execution
This blog breaks down the key differences between commercial and general video shoots, highlighting how purpose, scale, and creative direction shape production, based on Offbeat Creative’s experience across branded, corporate, and social video content.

Alyssa G. Mullings
Jul 222 min read
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Affordable High-Quality Video Gear: A Creator’s Guide
You don’t need a massive budget to create beautiful, professional-looking video content. At Offbeat Creative , our Jersey City-based...

Alyssa G. Mullings
Jul 222 min read
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The Ins & Outs of Starting a Production Company
Starting a video production company is an exciting and sometimes overwhelming venture. From establishing your brand to building a solid...

Alyssa G. Mullings
Jul 183 min read
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Beginner’s Guide to the Video Production Industry!
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer,...

Alyssa G. Mullings
Jul 183 min read
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How to Plan a Video Shoot!
Planning a video shoot takes more than just choosing a day and arriving with a camera. Whether you’re producing a commercial, a corporate...

Alyssa G. Mullings
Jul 162 min read
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Please Note: These posts contains affiliate links. This means we may earn a commission should you chose to sign up for a program or make a purchase using our links. Regardless we love for people to use them for the deep dive of research that goes with purchasing video equipement, enjoy!
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