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The Power of Music in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 24, 20252 min read


The Importance of Pre-Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 22, 20252 min read


The Art of Production Design in Video
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 17, 20252 min read


Lighting in Video Production: Crafting Mood & Narrative
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 15, 20251 min read


Mastering Post-Production: The Final Step
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Sep 2, 20252 min read


BTS: The Role of a Cinematographer in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 28, 20252 min read


Why Location Matters in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 26, 20251 min read


The Power of Storyboarding
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20251 min read


Why Storytelling is the Secret Weapon in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20252 min read


BTS: What Really Happens On A Video Shoot!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20252 min read


The Future of Video Production: Trends to Watch in 2025
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 20, 20252 min read


A Video Director’s Handbook
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 18, 20252 min read


What They Don’t Teach You In Film School…
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jul 23, 20253 min read


Commercial vs. Video Shoot: Key Differences & Similarities in Preparation and Execution
This blog breaks down the key differences between commercial and general video shoots, highlighting how purpose, scale, and creative direction shape production, based on Offbeat Creative’s experience across branded, corporate, and social video content.

Alyssa G. Mullings
Jul 22, 20252 min read


Affordable High-Quality Video Gear: A Creator’s Guide
You don’t need a massive budget to create beautiful, professional-looking video content. At Offbeat Creative , our Jersey City-based...

Alyssa G. Mullings
Jul 22, 20252 min read


The Ins & Outs of Starting a Production Company
Starting a video production company is an exciting and sometimes overwhelming venture. From establishing your brand to building a solid...

Alyssa G. Mullings
Jul 18, 20253 min read


Beginner’s Guide to the Video Production Industry!
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer,...

Alyssa G. Mullings
Jul 18, 20253 min read


How to Plan a Video Shoot!
Planning a video shoot takes more than just choosing a day and arriving with a camera. Whether you’re producing a commercial, a corporate...

Alyssa G. Mullings
Jul 16, 20252 min read
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