Top Five Tips for Producing a Video Shoot
- Alyssa G. Mullings
- Jul 9, 2025
- 2 min read
Updated: Jul 16, 2025
Producing a video shoot requires more than organizing a schedule. It’s all about working with the right people, planning every detail, and creating a smooth experience from pre-production to post. Here are five key tips to make your next production a success!
1. Creative Brief
Prior to scheduling, it's important to have a clear vision in place. The creative brief should outline the concept, target audience, tone, budget, and deliverables. This helps align the client, director, and crew from the beginning to prevent miscommunication and ensure everyone is focused on the same outcome.
2. Getting The Crew
Successful video shoots depend on the crew behind it. Hire reliable crew members who not only bring technical expertise, but also collaborate well under pressure. This includes your Director, DP, Gaffer, G&E, Sound Op, Art Director and more. Don’t just fill roles, build a solid team that understands the project’s creative tone and can work together efficiently.
3. Locking Down Logistics
From permits and location contracts to call sheets and catering, great producers know that every logistical detail matters! Stay ahead by making a detailed production tracker, production deck, organizing shoot days down to the hour, and confirming all bookings in advance. Planning ahead will always keep the shoot on track and reduce stress!
4. Budget Wisely
Work within the means of your budget, but also be flexible and prepared for various costs. This includes tracking every expense and creating wiggle room for cinematographers and talent. You can also bargain with location owners to stay within your means and resort to renting gear or finding a local crew to save on expenses. A polished final product doesn’t always require a huge budget, it requires smart resource management.
5. On Set Energy
As a producer it's important to set the tone on set and make sure things run smoothly. Always communicate and check in with the cast and crew to make sure everyone has what they need for a seamless performance. Keep things organized, but stay calm and adaptable when challenges come up. Encourage your team, remain positive, and make sure everyone feels supported and appreciated for their hard work!
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