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The Power of Storyboarding
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20251 min read


Why Storytelling is the Secret Weapon in Video Production
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20252 min read


BTS: What Really Happens On A Video Shoot!
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 25, 20252 min read


The Future of Video Production: Trends to Watch in 2025
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 20, 20252 min read


A Video Director’s Handbook
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Aug 18, 20252 min read


What They Don’t Teach You In Film School…
This blog reveals the real-world lessons filmmakers and creatives won’t learn in film school, covering client management, budgeting, networking, and business skills, based on Offbeat Creative’s hands-on experience in video production.

Alyssa G. Mullings
Jul 23, 20253 min read


Rental business: the good, the bad, the ugly!
This blog explores the pros and cons of running a video production rental business, covering profitability, challenges, and long-term investment, through the lens of Offbeat Creative’s industry insights and practical experience.

Alyssa G. Mullings
Jul 23, 20253 min read


5 Essential Tips for Video Directors
This blog offers five essential tips for video directors to transform creative vision into impactful storytelling, with insights from Offbeat Creative’s hands-on experience in commercial, corporate, and branded content production.

Alyssa G. Mullings
Jul 22, 20252 min read


Commercial vs. Video Shoot: Key Differences & Similarities in Preparation and Execution
This blog breaks down the key differences between commercial and general video shoots, highlighting how purpose, scale, and creative direction shape production, based on Offbeat Creative’s experience across branded, corporate, and social video content.

Alyssa G. Mullings
Jul 22, 20252 min read


Affordable High-Quality Video Gear: A Creator’s Guide
You don’t need a massive budget to create beautiful, professional-looking video content. At Offbeat Creative , our Jersey City-based...

Alyssa G. Mullings
Jul 22, 20252 min read


The Ins & Outs of Starting a Production Company
Starting a video production company is an exciting and sometimes overwhelming venture. From establishing your brand to building a solid...

Alyssa G. Mullings
Jul 18, 20253 min read


Beginner’s Guide to the Video Production Industry!
Breaking into the video production industry can feel overwhelming at first. Whether you're interested in becoming a producer,...

Alyssa G. Mullings
Jul 18, 20253 min read


How to Plan a Video Shoot!
Planning a video shoot takes more than just choosing a day and arriving with a camera. Whether you’re producing a commercial, a corporate...

Alyssa G. Mullings
Jul 16, 20252 min read


A Video Producer's Handbook
Being a video producer involves much more than simply managing logistics, it’s about bringing a vision to life, solving problems on the...

Alyssa G. Mullings
Jul 16, 20252 min read


Top Five Tips for Producing a Video Shoot
Producing a video shoot requires more than organizing a schedule. It’s all about working with the right people, planning every detail,...

Alyssa G. Mullings
Jul 9, 20252 min read


Top Five Tips to Create a Successful Commercial
Creating a successful commercial is all about telling the right story, connecting with your audience, and leaving a lasting impression....

Alyssa G. Mullings
Jul 8, 20252 min read


Is New Jersey the New Hollywood?
As the industry pushes passed traditional borders, New Jersey continues to shine as a serious contender in the world of production....

Alyssa G. Mullings
Jul 8, 20252 min read
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