What we did (highlights):
FOX 是一家财富 50 强娱乐、新闻和体育公司。本杰明 Gabriel Films 的任务是创建 a 长期使用 新闻分支的 Snapchat 故事风格在此过程中，我们的创意团队非常注重动态图形设计。由于该项目仍在进行中，因此无法观看视频，但以下是创作过程的屏幕截图和进入该项目的剧照。
SOCIAL MEDIA
VIDEO PRODUCTION
CREATIVE DIRECTION
What we did (deep dive):
Creative Synergy
The collaboration between CHM and Offbeat Creative was rooted in a shared mission: to communicate healthcare with heart. Together, the teams crafted stories centered on real-life moments, family, faith, wellness, and community care, while ensuring each spot felt both cinematic and emotionally resonant.
Through close collaboration, careful pre-production, and thoughtful storytelling, Offbeat Creative ensured the commercials authentically embodied CHM’s message of Christians supporting Christians through life’s unexpected medical events.
Nationwide Reach
The three commercials were produced for CHM’s national advertising campaign and tailored for broadcast, streaming platforms, digital ads, and social media. Additional cutdowns and variations were delivered to maximize reach across various channels, from faith-based networks to mainstream national placements. By creating adaptable, platform-specific edits, Offbeat Creative helped CHM meet diverse audiences where they watch, scroll, and engage.
The Impact
This commercial suite successfully elevated CHM’s brand identity while educating viewers on how healthcare sharing works. The spots strengthened trust, increased visibility, and supported CHM’s nationwide outreach efforts, helping more families learn about a biblically grounded, community-focused alternative to traditional healthcare. Offbeat Creative delivered not only polished visuals but strategic, mission-driven storytelling designed to inspire viewers and drive action.
The Recap
The partnership between Christian Healthcare Ministries and Offbeat Creative demonstrates the powerful role of thoughtful, values-centered video production. By merging CHM’s long-standing mission with Offbeat Creative’s cinematic approach, this collaboration resulted in a campaign that is memorable, heartfelt, and deeply aligned with CHM’s purpose. To learn more about our services please contact us here.