What we did (highlights):
PHOTOGRAPHY
DJI is the world's leader in camera drones for aerial photography. Offbeat Creative was contracted to capture the promotional release event in New York City for the Mavic 2. This included photographing several keynotes by the company's CEO and special guests as well as product shots. Each event is unique and deserves to be captured as such.
What we did (deep dive):
A Partnership with the Industry Leader in Aerial Photography
DJI, the world’s leader in camera drones for aerial photography, unveiled its highly anticipated Mavic 2 in the heart of New York City. Known for pushing the boundaries of innovation, DJI trusted Offbeat Creative, a Jersey City-based video production and photography agency, to visually document this major milestone. From keynote speeches to the excitement on attendees' faces, Offbeat was there to capture it all with precision and artistry.
Documenting Moments That Matter
The event featured powerful presentations from DJI’s CEO and a lineup of special guests, each sharing insights into the future of aerial imaging. Offbeat Creative’s skilled photographers and social media content specialists worked seamlessly throughout the venue, capturing the energy and emotion of each moment. Our team’s ability to stay discreet while delivering impactful visuals ensured nothing was missed, from candid audience reactions to dynamic stage presence.
Bringing the Product to Life Through the Lens
Beyond the presentations, a key focus was showcasing the Mavic 2 itself. Offbeat Creative brought our product photography and video production expertise front and center, highlighting the sleek design, technical upgrades, and real-world capabilities of DJI’s latest drone. With an eye for lighting, angles, and storytelling, we transformed a static product into a visual narrative that aligned perfectly with DJI’s forward-thinking brand.
Every Event Is a Story, Let Us Tell Yours
At Offbeat Creative, we believe that every event has its own rhythm, atmosphere, and story. Our approach is tailored, not templated, and that philosophy was key to the success of this shoot. The DJI Mavic 2 launch wasn’t just another gig; it was an opportunity to capture the spirit of innovation and excitement in a way that felt as elevated as the technology itself, something our Jersey City-based video production and photography team takes pride in with every project. In the fast-paced world of tech and innovation, Offbeat Creative continues to be at the forefront, ensuring that each frame tells a story that resonates beyond the moment captured. To learn more about our services please contact us here.