What we did (highlights):
Christian Healthcare Ministries (CHM), a long-established and trusted healthcare sharing ministry, partnered with Offbeat Creative to produce three 30-second nationwide commercial spots. These commercials were created to raise brand awareness, highlight CHM’s faith-based approach to healthcare support, and connect with families across the country seeking a more compassionate, community-driven alternative to traditional healthcare.​
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Offbeat Creative led the full production process, from initial concept development to scripting, casting, filming, and final delivery, ensuring each spot captured CHM’s core values of faith, stewardship, and shared support.
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SOCIAL MEDIA
VIDEO PRODUCTION
CREATIVE DIRECTION
What we did (deep dive):
​Creative Synergy​
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The collaboration between CHM and Offbeat Creative was rooted in a shared mission: to communicate healthcare with heart. Together, the teams crafted stories centered on real-life moments, family, faith, wellness, and community care, while ensuring each spot felt both cinematic and emotionally resonant.
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Through close collaboration, careful pre-production, and thoughtful storytelling, Offbeat Creative ensured the commercials authentically embodied CHM’s message of Christians supporting Christians through life’s unexpected medical events.
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Nationwide Reach
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The three commercials were produced for CHM’s national advertising campaign and tailored for broadcast, streaming platforms, digital ads, and social media. Additional cutdowns and variations were delivered to maximize reach across various channels, from faith-based networks to mainstream national placements. By creating adaptable, platform-specific edits, Offbeat Creative helped CHM meet diverse audiences where they watch, scroll, and engage.
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The Impact
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This commercial suite successfully elevated CHM’s brand identity while educating viewers on how healthcare sharing works. The spots strengthened trust, increased visibility, and supported CHM’s nationwide outreach efforts, helping more families learn about a biblically grounded, community-focused alternative to traditional healthcare. Offbeat Creative delivered not only polished visuals but strategic, mission-driven storytelling designed to inspire viewers and drive action.
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The Recap​
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The partnership between Christian Healthcare Ministries and Offbeat Creative demonstrates the powerful role of thoughtful, values-centered video production. By merging CHM’s long-standing mission with Offbeat Creative’s cinematic approach, this collaboration resulted in a campaign that is memorable, heartfelt, and deeply aligned with CHM’s purpose. To learn more about our services please contact us here.
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