What we did (highlights):
Offbeat Creative is proud to continue our annual tradition of producing high-impact recap videos for Disney Upfront, this year held at the Javits Center in New York City. Partnering once again with MC-2, we captured the full scope of their installations, branding, and immersive experiences, showcasing the creativity and scale that make Disney Upfront one of the entertainment industry’s most anticipated events.​
SOCIAL MEDIA STRATEGY
VIDEO PRODUCTION
CREATIVE DIRECTION
What we did (deep dive):
Showcasing Creativity & Brand Activations
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At Disney Upfront 2025, Offbeat Creative worked to translate MC-2’s vision into captivating video content. Our team documented everything from the stunning installations and brand activations to the immersive experiences designed for attendees. Every element, from décor to interactive displays, was captured with cinematic precision, reflecting the artistry and detail MC-2 brought to the event.
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The Offbeat Creative Difference
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Our dedicated video production team played a central role in bringing Disney Upfront to life on screen. Using state-of-the-art equipment and a storytelling-forward approach, we captured the energy and scale of the event while highlighting MC-2’s innovative designs. Beyond filming, we supported the creative direction to ensure the video accurately reflected the look, feel, and impact of the event for both digital and social media audiences.
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Capturing The Live Event​
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A highlight of our coverage was filming the red carpet portion, where A-list celebrities and industry leaders arrived to celebrate Disney’s announcements. We also captured the live presentations on stage, showcasing the packed audience, the excitement of special guests, and the theatrical energy that defines Disney Upfront. With dynamic camera work and thoughtful editing, we created recap content that transports viewers directly into the heart of the event.
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The Recap​
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Offbeat Creative’s ongoing partnership with MC-2 at Disney Upfront demonstrates the power of visual storytelling to elevate major live events. By combining meticulous production with dynamic, story-driven content, we were able to create a recap that captures both the spectacle of the event and the creative mastery behind MC-2’s installations. Disney Upfront 2025 was a testament to innovation, excitement, and collaboration, and Offbeat Creative was there to bring it all to life.To learn more about our services please contact us here.