Sazerac, a leader in the spirits industry, partnered with Offbeat Creative to produce a series of nationwide commercials and social content for their iconic brands, including Wheatley Vodka and Buffalo Trace. Our team managed the full production process, ensuring that each piece, from concept to final cut, captured the essence of these brands while engaging audiences across multiple platforms.
SOCIAL MEDIA
VIDEO PRODUCTION
CREATIVE DIRECTION
What we did (highlights):
What we did (deep dive):
​Creative Synergy​
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The collaboration between Sazerac and Offbeat Creative was rooted in a shared commitment to storytelling excellence. Our team worked closely with Sazerac’s marketing and creative departments, bringing fresh ideas and innovative execution to every stage of production. Whether developing campaign concepts, coordinating shoots, or refining edits, Offbeat Creative ensured the content resonated with both loyal fans and new audiences.​​
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Nationwide Reach and Social Promotion
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These campaigns were designed for maximum impact. The commercials aired nationwide across multiple networks, while tailored social content amplified the message to targeted audiences online. Offbeat Creative’s strategic approach ensured that each piece of content was optimized for its platform, creating a seamless experience for viewers whether they were watching on TV or scrolling through social media feeds.​​
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The Impact
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The collaboration with Sazerac resulted in compelling content that elevated brand perception and increased audience engagement. By blending creative storytelling with precise production execution, Offbeat Creative helped Wheatley Vodka and Buffalo Trace stand out in a crowded marketplace, reinforcing their status as leading spirits brands.​​
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The Recap​
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Offbeat Creative’s partnership with Sazerac demonstrates the power of thoughtful, full-service video production. From ideation to delivery, our team ensured that every campaign was not only visually striking but strategically effective. This project highlights what can be achieved when creativity, strategy, and execution come together seamlessly.To learn more about our services please contact us here.