Bernardo is an unique outerwear company headquartered in NYC. Disruptive and stylishly on point, the brand has expanded quickly. They strive to be better with every design, from the perfectly insulated lightweight puffer, to how they they make their entire product journey better for the planet. Offbeat Creative partnered with the team at Bernardo to create dynamic social videos for their paid social media push in 2023. Below are a few of our favorites.
SOCIAL MEDIA
CREATIVE DIRECTION
What we did (highlights):
What we did (deep dive):
In the fast-paced realm of fashion, standing out is an art, and Bernardo has mastered it with finesse. Their disruptive designs and unparalleled sense of style have not only caught the eye of fashion enthusiasts but have also redefined the very essence of outerwear fashion. As they continued to expand and evolve, they sought a partner who could match their vision, and that's where our team at Offbeat Creative stepped in.
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The Bernardo x Offbeat Creative Collaboration: A Match Made in Creative Heaven
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Imagine a whirlwind of creativity, innovation, and style converging into a single space. That's precisely what happened during our four-day video shoot with Bernardo. Nestled in the vibrant atmosphere of New York City, our team embarked on a journey to capture the soul of Bernardo's distinctive designs.
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Bernardo's commitment to staying ahead in the digital landscape led them to us, with a challenge that exhilarated our creative senses. They needed dynamic social media videos that would not only captivate but endure – content that would sustain their online presence for an entire year. It was a challenge we were more than ready to embrace.
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Crafting Stories, Capturing Elegance: The Making of Bernardo's Social Media Campaign
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Our days on set were more than just filming; they were an exploration of style, innovation, and storytelling. Every shot, every frame was meticulously curated to encapsulate Bernardo's essence. With each click of the camera, we delved deeper into the brand's narrative, creating videos that weren't just promotional content but visual stories waiting to be unraveled.
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What emerged from this creative cauldron was a collection of social media videos that not only showcased Bernardo's outerwear masterpieces but also told a compelling tale. Through our lens, we highlighted the artistry, the elegance, and the audacity that define Bernardo.
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A Year's Worth of Creativity in Four Days: The Offbeat Creative Magic
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Creating an entire year's worth of social media content in just four days might sound like a daunting task, but for us at Offbeat Creative, it was an exhilarating challenge. Through innovative cinematography, creative direction, and a touch of magic, we transformed raw footage into a treasure trove of content. From showcasing Bernardo's latest designs to capturing the intricate details that make each piece unique, our videos became a testament to the brand's commitment to excellence. More than just outerwear, they were expressions of confidence, individuality, and style.
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What Lies Ahead: A Stylishly Disruptive Future
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Our collaboration with Bernardo was more than a project; it was a creative odyssey that pushed boundaries and redefined the standards of fashion marketing. Together, we elevated Bernardo's online presence, bringing their brand ethos to screens around the world. But this is just the beginning.
As we look ahead, the future shimmers with possibilities. Bernardo and Offbeat Creative are set to continue this journey of innovation, creativity, and style. Together, we will explore new horizons, challenge conventions, and create experiences that resonate with fashion enthusiasts and connoisseurs alike.
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Join us on this stylishly disruptive adventure. Stay tuned for more updates, more stories, and more creativity from Bernardo and Offbeat Creative. Together, we're not just redefining fashion; we're shaping a narrative that celebrates the art of style. To learn more about our services please contact us here.